Komerican Pie
A full visual rebrand built to support an existing tone & voice, color palette, and illustration library.
Visual Rebrand
Client komericanpie.com
Komerican Pie is a weekly digital publication that celebrates Korean American lifestyles and highlights multi-generational immigrant experiences. Komerican Pie came to us with an existing visual brand that needed a refresh. Our main concerns were building a system within the current brand voice and ensuring that we did not alienate the already loyal subscriber base.
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