Gesture Architecture Studio
A full visual brand system created in a single weekend while on-site with the client in a cabin by the river.
Brand Identity System
Client gesturearch.com
Gesture Architecture Studio reached out with the desire to participate in the Poetic Brand Sprint for their new studio. We worked together in a quiet cabin on the Cartecay River, and in 46 hours from start to finish, we built a complete brand identity system.
The Result
The Process
“It’s a really profound process, and it was a gift to experience it.”
—Scott, Partner at Gesture
About Gesture
Gesture was founded by Casey & Scott Smith, a husband and wife team of architects in Tennessee. Their approach to architecture and client relationships is unique and inspiring, and it showed us they were perfect candidates for the Poetic Brand Sprint. Casey and Scott explained their process like this:
We break from convention by not being so focused on images to start a project. The idea already exists in the form of a memory—a memory of a room or an experience that the client had—and we are working to express that memory. To create a gesture that helps them recall those positive experiences. To remember.
Learn more about Gesture at gesturearch.com
About The Sprint
Scott and Josh met at a cabin on the Cartecay River at 12pm on a Friday. By 10am on Sunday, Gesture had a full brand identity including a logo, color palette, suite of fonts, library of templates and photos, landing page, print files for business cards and apparel, point of view on future photography, and mini style guide.
There were three main elements that made this sprint a success:
Use of rapid ideation techniques
Commitment to decision making
Open hearts
Interested in participating in a sprint like this with Wildflower? Apply now!
We pulled these rocks from the river after we finalized the logo design. Talk about poetry!
Want to work together?
We are currently booking for 2025 and 2026.
Hit the link below to fill out an project inquiry.
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