Cassette
A versatile and thorough bank of high quality brand assets—created by hand and organized into an easy-to-use file structure
Asset Library Creation & Support
Client Cassette
Creative Direction, Brand Design, Website Design: Highly Necessary
Highly Necessary was tasked with rebranding the industry-leading music curation agency, Cassette. While leading creative direction and brand design, Highly Necessary engaged Wildflower to aid in conceptual exploration, brand asset development, and library building. Each tactile element in the library was made from scratch in the Wildflower studio.
Icons Three Ways
The use cases for these icons are broad—from micro to macro and everything inbetween. Because of this, we developed three roughness variations of each icon so they can live their best lives at any size.
Micro Textures
As part of overall tactile presence of the brand, we created a bank of over 20 unique textures. We made these textures through scanning and manipulating various forms of paper and other surfaces.
Macro Patterns
We developed a series of patterns based on visual representations of sound. Stylistically, the treatments are a call back to vintage physical media of the 20th century. The patterns are used to create moments of visual impact across branded touch points.
Cassette Labels
Another call back to vintage physical media, these labels were designed to mimic the blank labels that come with blank cassettes. This is a conceptual tie-in to the playlist/mixtape creation services that Cassette offers their clients.
Colorful Stickers
Another piece to the tactile puzzle, these stickers bring to mind retail spaces like record shops and customized mixtape labels. Each sticker was torn and creased by hand, scanned, and isolated digitally.
Gestural Scribbles
A big part of the brand system is handmade scribbles. These give the system an extra layer of personality and dynamism. All marks were made by hand on paper, scanned, and vectorized.
Library Elements In Use
All designs by Highly Necessary
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